Sarita Jackson, Ph.D.
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​In 2020, the global health pandemic led to a paralysis of the global economy. As a result, firms that depended on imports and exports faced serious challenges. However, some companies continued to export. Based on my observation, many of these companies were in the services sector, as I highlighted in my World Financial Review article, "Increased Digitalisation of Services Trade in Today's Global Economic Paralysis." 

What this reality revealed was the importance of the services sector, which receives far less attention than it should. Many debates about international trade, especially in the United States, focus on the manufacturing sector, trade deficits, and tariffs. Nevertheless, the United States has a global surplus in the services sector. So why aren't we more focused on services trade? What can services-based firms learn about selling their services to consumers internationally? What should services trade policy look like?

As someone who has first-hand experience exporting a service, I answer these questions in my forthcoming book International Trade in Services: Effective Practice and Policy.


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Public Speaking

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Virtual Seminars and Training 2022
Public Speaking: Invite Dr. Jackson
Consulting: Private Sessions (Year round)


​LISTEN TO HER  

Governments implement trade policies to boost the competitiveness of domestic firms in the global economy. Firms develop the strategies necessary to compete. What do you think the impact of these policies are?

​Here is my answer in the TEDx talk below, which is titled, "What Would You Do if You Wake Up Tomorrow and Do Not Have Access to Food?"

What People Are Saying

“I recently asked her to be a speaker at a major trade show in Carson, CA produced by a major Fil-Am Media that was promoting international trade between U.S. and the Philippines. She was a true professional……. She knew her stuff, very articulate and definitely had an educator mentality. She made my company look good and is helping with developing our reputation with the Philippine manufacturers. Wonderful speaker, research expert and wonderful demeanor.”

– Ferdinand Soriano, Business Development Analyst, Planet63 

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