In 2020, the global health pandemic led to a paralysis of the global economy. As a result, firms that depended on imports and exports faced serious challenges. However, some companies continued to export. Based on my observation, many of these companies were in the services sector, as I highlighted in my World Financial Review article, "Increased Digitalisation of Services Trade in Today's Global Economic Paralysis."
What this reality revealed was the importance of the services sector, which receives far less attention than it should. Many debates about international trade, especially in the United States, focus on the manufacturing sector, trade deficits, and tariffs. Nevertheless, the United States has a global surplus in the services sector. So why aren't we more focused on services trade? What can services-based firms learn about selling their services to consumers internationally? What should services trade policy look like?
As someone who has first-hand experience exporting a service, I answer these questions in my forthcoming book International Trade in Services: Effective Practice and Policy.
Sign up for updates on receiving a signed copy and upcoming virtual talks via my newsletter (click here).
In 2020, the global health pandemic led to a paralysis of the global economy. As a result, firms that depended on imports and exports faced serious challenges. However, some companies continued to export. Based on my observation, many of these companies were in the services sector, as I highlighted in my World Financial Review article, "Increased Digitalisation of Services Trade in Today's Global Economic Paralysis."
What this reality revealed was the importance of the services sector, which receives far less attention than it should. Many debates about international trade, especially in the United States, focus on the manufacturing sector, trade deficits, and tariffs. Nevertheless, the United States has a global surplus in the services sector. So why aren't we more focused on services trade? What can services-based firms learn about selling their services to consumers internationally? What should services trade policy look like?
As someone who has first-hand experience exporting a service, I answer these questions in my forthcoming book International Trade in Services: Effective Practice and Policy.
Sign up for updates on receiving a signed copy and upcoming virtual talks via my newsletter (click here).
LISTEN TO HER
Governments implement trade policies to boost the competitiveness of domestic firms in the global economy. Firms develop the strategies necessary to compete. What do you think the impact of these policies are?
Here is my answer in the TEDx talk below, which is titled, "What Would You Do if You Wake Up Tomorrow and Do Not Have Access to Food?"